Certificate IV in Marketing

Release 3.0

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

•    direct marketing officer
•    market research assistant
•    marketing coordinator
•    marketing officer
•    public relations officer.

Packaging Rules

Total number of units = 10
4 core units plus 6 elective units (3 of the elective units must be selected from the elective units listed below).

3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.  Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Core units
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research

Elective units

Advertising
BSBADV405A Perform media calculations

Customer service
BSBCUS402B Address customer needs
BSBCUS403B Implement customer service standards

E-business
BSBEBU401A Review and maintain a website

Financial management
BSBFIM501A Manage budgets and financial plans

International business
BSBINT401B Research international business opportunities

IT analysis and design
BSBITA401A Design databases

IT use

BSBITU301A Create and use databases

Marketing
BSBMKG409A Design direct response offers
BSBMKG410A Test direct marketing activities
BSBMKG411A Analyse direct marketing databases
BSBMKG412A Conduct e-marketing communications
BSBMKG413A Promote products and services
BSBMKG414B Undertake marketing activities
BSBMKG415A Research international markets
BSBMKG416A Market goods and services internationally

Work health and safety
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements

Product skills and advice
BSBPRO401A Develop product knowledge

Public relations
BSBPUB401A Develop and apply knowledge of public relations industry
BSBPUB402A Develop public relations campaigns
BSBPUB403A Develop public relations documents

Relationship management
BSBREL401A Establish networks
BSBREL402 Build client relationships and business networks

Research
BSBRES401A Analyse and present research information

Risk management
BSBRSK401A Identify risk and apply risk management processes

Sales
BSBSLS407A Identify and plan sales prospects
BSBSLS408A Present, secure and support sales solutions

Sustainability
BSBSUS301A Implement and monitor environmentally sustainable work practices

Workplace effectiveness
BSBWOR401A Establish effective workplace relationships

Writing
BSBWRT401A Write complex documents