Certificate IV in Business Sales

Release 3.0


This qualification reflects the role of individuals who use well-developed business sales skills and a broad knowledge base in a wide variety of business sales contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others and have limited responsibility for the output of others, however they typically report to a more senior business sales practitioner.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • sales account assistant
  • sales agent
  • sales representative.

Packaging Rules
Total number of units = 10
4 core units plus 6 elective units

4 elective units must be selected from the elective units listed below. 2 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate III or Diploma level.  Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Core units
BSBPRO401A Develop product knowledge
BSBREL402 Build client relationships and business networks
BSBSLS407A Identify and plan sales prospects
BSBSLS408A Present, secure and support sales solutions

Elective units

Customer service
BSBCUS401B Coordinate implementation of customer service strategies
BSBCUS402B Address customer needs

Financial administration
BSBFIA402A Report on financial activity

General administration
BSBADM405B Organise meetings
BSBADM406B Organise business travel
BSBADM409A Coordinate business resources

International business
BSBINT401B Research international business opportunities

Interpersonal communication
BSBCMM401A Make a presentation

IT use
BSBITU301A Create and use databases
BSBITU402A Develop and use complex spreadsheets

BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research
BSBMKG413A Promote products and services
BSBMKG414B Undertake marketing activities
BSBMKG415A Research international markets
BSBMKG416A Market goods and services internationally

Work health and safety
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements

Relationship management
BSBREL401A Establish networks
BSBREL403A Implement international client relationship strategies

BSBRES401A Analyse and present research information

BSBSLS501A Develop a sales plan
BSBSLS502A Lead and manage a sales team

BSBSUS301A Implement and monitor environmentally sustainable work practices

Workplace effectiveness
BSBWOR401A Establish effective workplace relationships
BSBWOR402A Promote team effectiveness

Imported units
FNSSAM402A Implement a sales plan


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