Analyse participation patterns

This unit describes the performance outcomes, skills and knowledge required to analyse current participation patterns in sport, fitness and recreation activities. The unit focuses on reviewing and evaluating market penetration and identifying potential directions for future marketing to targeted specific market segments in order to increase participation levels.

This unit applies to those working as personal trainers in the fitness industry as well as those planning, implementing and evaluating community and outdoor recreation programs and activities across a range of areas, such as operations managers and program managers. It may also apply to those working in a development role in sporting organisations.

Elements and Performance Criteria

1.    Review and interpret the market

1.1    Identify market segments for current industry service delivery.
1.2    Identify and analyse participant attributes common to specific market segments
1.3    Access and interpret statistical analysis of market research from relevant sources to evaluate market penetration of specific market segments. 

2.    Assess patterns and levels of participation.
2.1.   Identify major features of current service delivery.
2.2.    Assess potential impact of internal influences on participation levels and patterns.
2.3.   Assess potential impact of external influences on participation levels and patterns.
2.4.   Evaluate the scope for possible expansion of participation within specific market segments.

3.    Report analysis outcomes on participation levels and patterns
3.1.    Present outcomes of analysis to manager within the required timeframe.
3.2.    Recommend expansion opportunities
3.3.    Document outcomes and opportunities.

Materials include:

  • Assessor Guide / Benchmarks (27 pages);
  • Learners Assessment Workbook (18 pages);
  • Supplementary Notes (18 pages);
  • Powerpoint Slides (56); and,
  • Assessment Matrix.

Price:  $250.00 + GST

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